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Have impressive sounding
qualifications in a medically related field
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Be controversial. Slam
the current world experts on health and nutrition, and the guidelines
for healthy eating.
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Claim an amazing new
scientific understanding. Fill pages with complicated biochemistry
explained in simple language.
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Claim that your diet
will cure all manner of diseases and health problems, including heart
disease, cancer, diabetes and aids. Prove this with case histories.
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Provide a complicated
set of rules about foods that can't be eaten, or even worse, foods
that can't be eaten at the same time.
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Have sports stars, film
stars and political heavy weights follow and flourish on your diet -
or at least be rumoured to.
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Best of all, promise
that weight loss will occur while the dieter can eat as much as they
like.
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